tag:blogger.com,1999:blog-42585966434420896832024-03-13T21:26:56.434+08:00now, we're here..."For the length of these few sentences, we meet here."
(Duane Michals)黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.comBlogger123125tag:blogger.com,1999:blog-4258596643442089683.post-7372898475184753382018-07-17T21:43:00.000+08:002018-11-15T22:22:48.555+08:00Week 7: Good vs Bad mobile advertising<div class="separator" style="clear: both; text-align: center;">
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<b><span style="color: #333333; font-family: "helvetica neue"; font-size: 12.0pt;">Good Mobile Ad: San Francisco Modern Art
Museum's 'Send Me' SFMOMA Campaign<o:p></o:p></span></b></div>
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<!--StartFragment--><span lang="EN-CA" style="font-family: Arial; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-CA; mso-bidi-language: AR-SA; mso-fareast-font-family: "Arial Unicode MS"; mso-fareast-language: ZH-CN;">This is a smart advertising
campaign launched by SFMOMA to promote their museum collections. Normally,
public do not get a chance to see all the masterpieces (35,000+ works) without
visiting the museum. In this campaign, members of the public will get a chance
to see an artwork remotely. When someone texts the Museum an emoji, the museum
will text a related art piece back. Through this engagement, brand awareness
and brand love are promoted via one simple message on the phone. It is also an
art education programme for anyone with a mobile device.</span><!--EndFragment-->
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a message to be disseminated at viral speed. If it’s a political campaign, even
a small mishap could be devastating. What happens in this case a few years back
was nothing more than a spelling mistake. Yet it turns out to be a “teaser” for
everyone to meme and people starts posting silly photos behind the failing
template.<br />
<!--[endif]--></span><!--EndFragment--></div>
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<span style="color: #333333; font-family: "helvetica neue"; font-size: 12.0pt;">References:<br />
Amercia Fail<br />
</span><span style="color: #222222; font-family: "helvetica neue"; font-size: 12.0pt;"><span style="color: #1155cc;"><a href="https://www.wired.com/2012/12/memorable-apps-of-the-year/">https://www.wired.com/2012/12/memorable-apps-of-the-year/</a></span></span></div>
黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-91743681491775338832018-07-09T21:41:00.000+08:002018-11-15T22:22:13.415+08:00Week 6: New forms of traditional media<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-RROXPYDvAv0/W1XbE_xulbI/AAAAAAAAFR4/MuFmEmJB1jg40_suUdfN-3IKuG-iZ7YnACLcBGAs/s1600/Week_6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://2.bp.blogspot.com/-RROXPYDvAv0/W1XbE_xulbI/AAAAAAAAFR4/MuFmEmJB1jg40_suUdfN-3IKuG-iZ7YnACLcBGAs/s320/Week_6.jpg" width="320" /></a></div>
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<span lang="EN-CA" style="font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-CA; mso-fareast-font-family: "Arial Unicode MS";">Apart from
digitizing the originally static posters by animating them with motions and
short videos, there is this flourishing trend of AR print ad with built-in video
and navigational aid. What you need is to install the AR application from App
Store and use it with the brand’s print ad. You can then experience the sounds
and animations on your mobile device. The kind of interactivity also goes
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AR/VR technology, we shall see more ambient advertising campaigns that criss-cross
multiple media to engage the audience. It also allows the real-time
transmission of data for a more customized user experience. The possibilities
for marketing are endless. Imagine two stations using AR technology promoting a
product or experience, say, automobile, two players at the two stations that
are miles apart can play a race car game competing with each other at the same
time and the brand or product is promoted in an immersive way as a result. The
players’ interactive experience can also be streamed online and elicit real-time
responses.</span><br /></div>
黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-5922058956210939842018-07-04T21:39:00.000+08:002018-11-15T22:29:15.747+08:00Week 5: Do traditional measures still make sense for our fragmented audiences?<!--[if gte mso 9]><xml>
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<span lang="EN-CA" style="font-family: "arial"; font-size: 12.0pt; line-height: 115%;">Even living under the
same roof, everyone enjoys contents on different media and devices. In a
typical nuclear family, while the mom is watching her favourite drama on TV, the
dad is reading The Guardian on his Kindle. Upstairs, the son is riveted to a
Star Wars movie, and his little sister next door is sweeping through her Instagram
pages.</span><br />
<span lang="EN-CA" style="font-family: "arial"; font-size: 12.0pt; line-height: 115%;"><br />
Although the number of media channels increased tremendously in recent years,
traditional broadcast such as television is still indispensable in many
households. Let’s take the recent World
Cup event as an example. Fans still enjoy gathering in front of a big screen
(TV) at a bar or pub for matches while drinking beers because such collective experience
– the atmosphere, camaraderie, and communion – is completely different from
watching games alone with one’s mobile device. This also explains why figures
generated by BARB are still essential for media planners and advertisers.</span><br />
<span lang="EN-CA" style="font-family: "arial"; font-size: 12.0pt; line-height: 115%;"><span style="font-size: 12pt;"><br /></span></span>
<span lang="EN-CA" style="font-family: "arial"; font-size: 12.0pt; line-height: 115%;"><span style="font-size: 12pt;">Don’t forget that more mature age groups are still resourceful financially and are
the core consumers of many high-end products. When a brand targets this segment
of the market, insights from BARB should not be neglected.</span></span>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-57808663235435425472018-06-28T21:35:00.000+08:002018-11-15T22:20:58.585+08:00Week 4: Continuous Advertising vs Advertising in Bursts<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/--MgddTFvYHU/W1XahqOQE9I/AAAAAAAAFRo/xCJIy-8YovQEjxDLhAdryhw42juPGzvnACLcBGAs/s1600/Week_4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="600" data-original-width="980" height="195" src="https://4.bp.blogspot.com/--MgddTFvYHU/W1XahqOQE9I/AAAAAAAAFRo/xCJIy-8YovQEjxDLhAdryhw42juPGzvnACLcBGAs/s320/Week_4.jpg" width="320" /></a></div>
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<!--StartFragment--><span lang="EN-CA" style="font-family: Arial; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-CA; mso-bidi-language: AR-SA; mso-fareast-font-family: "Arial Unicode MS"; mso-fareast-language: ZH-CN;">The fashion industry
always operates on trend and market forecasts. When the outfits of the Winter
2018 collection are delivered to the shop floor, on the runway, the Spring
Summer 2019 collection is shown to fashion critics, fans, and buyers. Whether
it be a video or print advertisement, Burberry constantly updates its audience.
Every week, an update announcing either new product arrivals or a new visual is
beamed into user’s social media feeds.</span><!--EndFragment-->
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in bursts: Pepsi<o:p></o:p></span></u></b></div>
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Pepsi does not run their campaigns at regular intervals as Burberry does. Pepsi’s
advertisements are launched every quarter or semester. The main difference is
basically the nature of their products. Consumption of Pepsi (a soft drink) knows
no seasonal trends. Although summer consumption might be higher due to the
weather, people do still consume soft drinks in winter. There is little trend forecast
to speak of either. For brand building, Pepsi might update their packaging once
every few years. Special can designs are seen as dedicated marketing campaigns
each year to boost seasonal sales.<br />
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<strong><u><span style="color: #2d3b45; font-family: "helvetica neue"; font-size: 12.0pt; font-weight: normal;"><a href="https://www.youtube.com/user/Pepsi"><span style="mso-bidi-font-weight: normal;">https://www.youtube.com/user/Pepsi</span></a><o:p></o:p></span></u></strong></div>
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<strong><span style="color: #2d3b45; font-family: "helvetica neue"; font-size: 12.0pt; font-weight: normal;"><a href="https://www.facebook.com/pepsi/">https://www.facebook.com/pepsi/</a></span></strong></div>
黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-2550570381611743892018-06-18T21:33:00.000+08:002018-11-15T22:20:01.869+08:00Week 3: Reach or Frequency?<div class="separator" style="clear: both; text-align: center;">
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<b style="mso-bidi-font-weight: normal;"><u><span style="background: white; color: #2d3b45; font-family: "helvetica neue";">Reach: Red Bull<o:p></o:p></span></u></b></div>
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<!--StartFragment--><span lang="EN-CA" style="font-family: Arial; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-CA; mso-bidi-language: AR-SA; mso-fareast-font-family: "Arial Unicode MS"; mso-fareast-language: ZH-CN;">Red Bull’s strength
is in organizing events to drive brand awareness. Obviously, their multi-pronged
reach ranges from online TV, live streaming, movies, and documentaries to
offline promotions, such as music festival, fashion show, and even car racing.
Count how many audiences they are reaching through these events. While the
“Space Project” is reaching out to an international audience, there are also
local events to target specific audience in each city.</span><!--EndFragment-->
</div>
<div class="m4885137467276027072m2207060359576150736gmail-p2" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div class="m4885137467276027072m2207060359576150736gmail-p2" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #333333; font-family: "helvetica neue"; font-size: 12.0pt;">References:</span><b style="mso-bidi-font-weight: normal;"><span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;"><o:p></o:p></span></b></div>
<div class="m4885137467276027072m2207060359576150736gmail-p2" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;">Red Bull
Stream/TV</span></i></b><i style="mso-bidi-font-style: normal;"><span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;">, which also available on AppleTV and distributed digitally on
connected TVs, smartphones, tablets, and on its website<o:p></o:p></span></i></div>
<div class="m4885137467276027072m2207060359576150736gmail-p3" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #e4af09; font-family: "helvetica neue"; font-size: 12.0pt;"><a href="https://www.redbull.tv/"><span style="color: #1155cc;">https://www.redbull.tv/</span></a><o:p></o:p></span></div>
<div class="m4885137467276027072m2207060359576150736gmail-p3" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #e4af09; font-family: "helvetica neue"; font-size: 12.0pt;"><a href="https://en.wikipedia.org/wiki/Red_Bull_TV"><span style="color: #1155cc;">https://en.wikipedia.org/wiki/Red_Bull_TV</span></a><o:p></o:p></span></div>
<div class="m4885137467276027072m2207060359576150736gmail-p4" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div class="m4885137467276027072m2207060359576150736gmail-p2" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;">Space Project
- mission to the edge of space<o:p></o:p></span></i></b></div>
<div class="m4885137467276027072m2207060359576150736gmail-p3" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #e4af09; font-family: "helvetica neue"; font-size: 12.0pt;"><a href="https://www.youtube.com/watch?v=QTX_qYiC8kg"><span style="color: #1155cc;">https://www.youtube.com/watch?v=QTX_qYiC8kg</span></a><o:p></o:p></span></div>
<div class="m4885137467276027072m2207060359576150736gmail-p4" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div class="m4885137467276027072m2207060359576150736gmail-p2" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;">GoPro
& Red Bull - "Stratos"<o:p></o:p></span></i></b></div>
<div class="m4885137467276027072m2207060359576150736gmail-p4" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;"><a href="https://www.thedrum.com/news/2016/05/24/red-bull-and-gopro-ink-exclusive-global-partnership-inspire-world-live-bigger-life">https://www.thedrum.com/news/2016/05/24/red-bull-and-gopro-ink-exclusive-global-partnership-inspire-world-live-bigger-life</a><o:p></o:p></span></div>
<div class="m4885137467276027072m2207060359576150736gmail-p4" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div class="m4885137467276027072m2207060359576150736gmail-p2" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;">Movie - sport
film, documentary<o:p></o:p></span></i></b></div>
<div class="m4885137467276027072m2207060359576150736gmail-p3" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #e4af09; font-family: "helvetica neue"; font-size: 12.0pt;"><a href="https://www.redbull.tv/film/AP-1NVAVEDCH1W11/surfers-blood"><span style="color: #1155cc;">https://www.redbull.tv/film/AP-1NVAVEDCH1W11/surfers-blood</span></a><o:p></o:p></span></div>
<div class="m4885137467276027072m2207060359576150736gmail-p4" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div class="m4885137467276027072m2207060359576150736gmail-p2" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;">Music
Festival - Lollapalooza<o:p></o:p></span></i></b></div>
<div class="m4885137467276027072m2207060359576150736gmail-p3" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #e4af09; font-family: "helvetica neue"; font-size: 12.0pt;"><a href="https://www.lollapalooza.com/"><span style="color: #1155cc;">https://www.lollapalooza.com/</span></a><o:p></o:p></span></div>
<div class="m4885137467276027072m2207060359576150736gmail-p4" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div class="m4885137467276027072m2207060359576150736gmail-p2" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;">Fashion
Show<o:p></o:p></span></i></b></div>
<div class="m4885137467276027072m2207060359576150736gmail-p3" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #e4af09; font-family: "helvetica neue"; font-size: 12.0pt;"><a href="https://www.redbull.com/mea-en/events/red-bull-stitched-2018"><span style="color: #1155cc;">https://www.redbull.com/mea-en/events/red-bull-stitched-2018</span></a><o:p></o:p></span></div>
<div class="m4885137467276027072m2207060359576150736gmail-p2" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div class="m4885137467276027072m2207060359576150736gmail-p2" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;">Red Bull
news/media/news report<o:p></o:p></span></i></b></div>
<div class="m4885137467276027072m2207060359576150736gmail-p3" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #e4af09; font-family: "helvetica neue"; font-size: 12.0pt;"><a href="https://www.redbull.com/hk-zh/"><span style="color: #1155cc;">https://www.redbull.com/hk-zh/</span></a><o:p></o:p></span></div>
<div class="m4885137467276027072m2207060359576150736gmail-p2" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div class="m4885137467276027072m2207060359576150736gmail-p2" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;">Local
events all around the world<o:p></o:p></span></i></b></div>
<div class="m4885137467276027072m2207060359576150736gmail-p2" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;"><a href="https://www.redbull.com/hk-zh/events"><span style="color: #1155cc;">https://www.redbull.com/hk-zh/events</span></a><o:p></o:p></span></div>
<div class="m4885137467276027072m2207060359576150736gmail-p4" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div class="m4885137467276027072m2207060359576150736gmail-p2" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<b><i style="mso-bidi-font-style: normal;"><span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;">8 Marketing Lessons We Can Learn From Red Bull</span></i></b><i style="mso-bidi-font-style: normal;"><span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;"><o:p></o:p></span></i></div>
<div class="m4885137467276027072m2207060359576150736gmail-p3" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #e4af09; font-family: "helvetica neue"; font-size: 12.0pt;"><a href="https://medium.com/@DanielNgongang/8-marketing-lessons-we-can-learn-from-red-bull-e0be157e24f8"><span style="color: #1155cc;">https://medium.com/@DanielNgongang/8-marketing-lessons-we-can-learn-from-red-bull-e0be157e24f8</span></a><o:p></o:p></span></div>
<div class="m4885137467276027072m2207060359576150736gmail-p4" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div class="m4885137467276027072m2207060359576150736gmail-p4" style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #454545; font-family: "helvetica neue"; font-size: 12.0pt;">---------------------------------------------<o:p></o:p></span></div>
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<!--StartFragment--><span lang="EN-CA" style="font-size: 12pt; line-height: 115%;">The beauty industry still
focuses a lot of its resources on the traditional media, such as television
commercials, print advertisements and live demo in shopping malls. The reach
might be site-specific but the frequency is extremely high as if it is all around
the potential consumers every week in every season. When it comes to creativity
and design, the advertisements do not offer much. While they are professionally
produced, the advertisements are almost always characterized with a closeup of
smooth, vibrant, and perfect face as well as that of the featured products. If
not for the high frequency of the message, it would be hard to differentiate it
amongst all other cosmetic brands.<br />
<br />
I think the main reason leading to the two brands’ different media strategies is
primarily the product itself. While people from all walks of life can consume
Red Bull (an energy drinks), only women use SK-II products generally. Also, Red
Bull is a popular choice of refreshment after athletic events, so sports sponsorship
uses the direct marketing approach to build brand awareness.</span><!--EndFragment-->
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<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #222222; font-family: "helvetica neue"; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Facebook<o:p></o:p></span></i></b></div>
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<span style="font-family: "helvetica neue"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><a href="https://zh-hk.facebook.com/SKIIHK/"><span style="background: white; color: #1155cc;">https://zh-hk.facebook.com/SKIIHK/</span></a><o:p></o:p></span></div>
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<span style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #222222; font-family: "helvetica neue";"><b>Beauty-expo</b></span></i></span><br />
<a href="http://beauty-expo.com.hk/%E9%A6%99%E6%B8%AF%E7%BE%8E%E5%AE%B9%E5%8C%96%E5%A6%9D%E5%8F%8A%E7%A7%80%E8%BA%AB%E5%B1%95.html" style="background-color: transparent; font-family: "helvetica neue"; font-size: 12pt;"><span style="color: #1155cc;">http://beauty-expo.com.hk/%E9%A6%99%E6%B8%AF%E7%BE%8E%E5%AE%B9%E5%8C%96%E5%A6%9D%E5%8F%8A%E7%A7%80%E8%BA%AB%E5%B1%95.html</span></a></div>
黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-81157340390276541202018-06-14T22:19:00.000+08:002018-11-15T22:18:53.857+08:00Week 2: How to target PARENTS through different media?<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-aCnl4NsUexI/W1Xj_n1EG9I/AAAAAAAAFSM/Y3WyBpUZ8RAQWuuWPN0lg6MGgunSnfz9QCLcBGAs/s1600/Week_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1112" data-original-width="1600" height="222" src="https://4.bp.blogspot.com/-aCnl4NsUexI/W1Xj_n1EG9I/AAAAAAAAFSM/Y3WyBpUZ8RAQWuuWPN0lg6MGgunSnfz9QCLcBGAs/s320/Week_2.jpg" width="320" /></a></div>
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<span lang="EN-CA" style="font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-CA;">This is a young brand targeting kids as well as their
parents. So apart from the online media, the offline media, such as promotional
events held at schools and pop-up stores in malls close to residential neighbourhood,
are also essential channels reaching out to them. Short animations or “edu-tainment”
videos on YouTube are always tools for a wider reach.</span></div>
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黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-89605548009127271992018-06-08T11:26:00.000+08:002018-11-15T22:18:04.922+08:00Week 1: Should all businesses go digital?<!--[if gte mso 9]><xml>
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<span lang="EN-CA" style="font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-CA;">The answer seems to be affirmative. Even though your business
does not rely directly on any digital platform for lead generation, you might
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2018)<o:p></o:p></span></div>
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<!--StartFragment-->
<span lang="EN-CA" style="font-size: 12pt; line-height: 115%;">As we consider how
the print media has been disrupted in the digital age, we will have a better
idea of why every company should plan their digital marketing strategy ahead and
react to the vast changing online landscape.</span><!--EndFragment-->
</div>
<div class="MsoNormal" style="background: white; margin-bottom: 9.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 9.0pt; mso-pagination: widow-orphan;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #2d3b45; font-family: "helvetica neue"; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 0pt;">Can the print industry survive digital
disruption?</span></i></b><span style="color: #2d3b45; font-family: "helvetica neue"; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 0pt;"><br />
</span><span style="font-family: "helvetica neue";"><a href="https://www.louellafernandes.com/2016/10/12/can-print-industry-survive-digital-disruption/"><span style="mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 0pt;">https://www.louellafernandes.com/2016/10/12/can-print-industry-survive-digital-disruption/</span></a></span><span style="color: #2d3b45; font-family: "helvetica neue"; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 0pt;"><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #2d3b45; font-family: "helvetica neue"; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 0pt;">Five reasons businesses don’t go digital
when they should: </span></i></b><span style="font-family: "helvetica neue";"><a href="https://www.cloudrepublic.com/five-reasons-businesses-dont-go-digital-when-they-should/"><span style="mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 0pt;">https://www.cloudrepublic.com/five-reasons-businesses-dont-go-digital-when-they-should/</span></a></span><span style="color: #2d3b45; font-family: "helvetica neue"; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 0pt;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="background: white; margin-bottom: 9.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 9.0pt; mso-pagination: widow-orphan;">
<span style="color: #2d3b45; font-family: "helvetica neue"; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 0pt;">References:<br />
</span><span style="font-family: "helvetica neue";"><span style="mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 0pt;"><a href="https://www.statista.com/statistics/469983/time-spent-mobile-media-type-usa/">https://www.statista.com/statistics/469983/time-spent-mobile-media-type-usa/</a></span></span></div>
黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-36013366112099122532012-07-24T23:54:00.003+08:002012-08-29T14:56:29.578+08:00疏離的真像——施偉忠<div class="separator" style="clear: both; text-align: center;">
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<span class="Apple-style-span" style="font-size: x-small;">人見人愛</span></div>
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<span class="Apple-style-span" style="font-size: x-small;">志強不息</span></div>
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<span lang="ZH-TW" style="color: black; font-family: 新細明體; font-size: 10pt;">古今中外,藝術家都喜造自畫像。梵高(</span><span style="color: black; font-family: 新細明體; font-size: 10pt;">Vincent
van Gogh<span lang="ZH-TW">)在短短三年間創作了近三十七幅自畫像,我們都沒見過受傷的他,卻婉約從那失去耳朵的自畫像中,看見他槁木死灰般的抑鬱;辛蒂.雪曼(</span>Cindy
Sherman<span lang="ZH-TW">)模仿電影場景的一幀幀自拍照,不獨探討當今女性被高度「物化」的殘酷現象,還在在衝擊著女性似有還缺的身份迷思;我國當代藝術家岳敏君,到處留下自己的大笑人頭像,也是一例。</span></span></div>
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<span lang="ZH-TW" style="color: black; font-family: 新細明體; font-size: 10pt;">法國精神分析學大師拉岡(</span><span style="color: black; font-family: 新細明體; font-size: 10pt;">Jacques-Marie-Emile
Lacan<span lang="ZH-TW">)在其鏡像理論裡提到,仍未能自主身體的小孩,能從鏡中意識到一個更完美更理想的自己,繼而產生想像的(</span>imaginary<span lang="ZH-TW">)認同;即是說,自我(</span>Ego<span lang="ZH-TW">)永遠是主體(</span>Subject<span lang="ZH-TW">)的異化部份,她一開始便朝向一個</span></span><span style="font-family: 新細明體; font-size: 10pt;">虛構的方向發展,拉岡把這種「疏離」比喻為「一條無限接近零但永遠達不到零的關係,兒童的自我概念永遠不會與他的存在切合(</span><span style="font-family: 'Times New Roman'; font-size: 10pt;">mach up</span><span style="font-family: 新細明體; font-size: 10pt;">)</span><span style="font-family: Times; font-size: 10pt;">……</span><span style="font-family: 新細明體; font-size: 10pt;">」施偉忠的作品,讓人看見這種疏離的真像,是一不斷尋索與自我契合的過程,過程之中充滿了感恩(《誰創造天使》)、</span><span style="font-family: Times; font-size: 10pt;"> </span><span style="font-family: 新細明體; font-size: 10pt;">熱情(《</span><span style="color: #1a1a1a; font-family: 新細明體; font-size: 10pt;">衝勁:無論大小事情都要投入去做</span><span style="font-family: 新細明體; font-size: 10pt;">》</span><span style="color: #1a1a1a; font-family: 新細明體; font-size: 10pt;">)</span><span style="font-family: 新細明體; font-size: 10pt;">、希盼</span><span style="font-family: 新細明體; font-size: 10pt;">(</span><span style="font-family: 新細明體; font-size: 10pt;">《</span><span style="color: #1a1a1a; font-family: 新細明體; font-size: 10pt;">幼髮再生</span><span style="color: #1a1a1a; font-family: Georgia; font-size: 10pt;"> • </span><span style="color: #1a1a1a; font-family: 新細明體; font-size: 10pt;">不需哭泣</span><span style="font-family: 新細明體; font-size: 10pt;">》</span><span style="font-family: 新細明體; font-size: 10pt;">)</span><span style="font-family: 新細明體; font-size: 10pt;">、憤怒(《吶喊》)</span><span style="font-family: 'Lucida Sans Unicode'; font-size: 10pt;">⋯⋯</span><span style="font-family: 新細明體; font-size: 10pt;">由初期的「感覺良好」(</span><span style="font-family: 新細明體; font-size: 10pt;">《</span><span style="color: #1a1a1a; font-family: 新細明體; font-size: 10pt;">這是刻意用髮膠造出來的</span><span style="font-family: 新細明體; font-size: 10pt;">》</span><span style="color: #1a1a1a; font-family: 新細明體; font-size: 10pt;">)</span><span style="font-family: 新細明體; font-size: 10pt;">至後來的「身份認同」(</span><span style="font-family: 新細明體; font-size: 10pt;">《</span><span style="color: #1a1a1a; font-family: 新細明體; font-size: 10pt;">幸好中國有我的存在</span><span style="font-family: 新細明體; font-size: 10pt;">》</span><span style="font-family: 新細明體; font-size: 10pt;">),畫家的「理想我」愈見鮮明,也漸見顛覆性,跟他合上眼微觀世情的冷靜,有著不能言喻的衝突。</span><span style="font-family: 'Lucida Sans Unicode'; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="font-family: 新細明體; font-size: 10pt;">在不斷自造的過程中,施的造型不多不少地起著變化,我們瞥見他生活的點滴</span><span style="font-family: 新細明體; font-size: 10pt;">(</span><span style="font-family: 新細明體; font-size: 10pt;">《</span><span style="color: #1a1a1a; font-family: 新細明體; font-size: 10pt;">幼髮再生</span><span style="color: #1a1a1a; font-family: Georgia; font-size: 10pt;"> • </span><span style="color: #1a1a1a; font-family: 新細明體; font-size: 10pt;">不需哭泣</span><span style="font-family: 新細明體; font-size: 10pt;">》、《練鼓》、《每天必做的事情》</span><span style="font-family: 新細明體; font-size: 10pt;">)</span><span style="font-family: 新細明體; font-size: 10pt;">,甚至更細膩私密的情緒</span><span style="font-family: 新細明體; font-size: 10pt;">(</span><span style="font-family: 新細明體; font-size: 10pt;">《志強不息》</span><span style="font-family: 新細明體; font-size: 10pt;">、</span><span style="font-family: 新細明體; font-size: 10pt;">《</span><span style="color: #1a1a1a; font-family: 新細明體; font-size: 10pt;">自信</span><span style="color: #1a1a1a; font-family: Georgia; font-size: 10pt;"> • </span><span style="color: #1a1a1a; font-family: 新細明體; font-size: 10pt;">喜悅</span><span style="font-family: 新細明體; font-size: 10pt;">》、《無面見人》),腼腆的他,勇敢地記錄了最真實最動容的內在,將無言的熱情訴諸筆觸,縱然只是黑白調,一點不損感染力。</span><span style="font-family: 新細明體; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="color: black; font-family: 新細明體; font-size: 10pt;">-----------------------------------<o:p></o:p></span></div>
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<span style="color: #262626; font-family: 新細明體; font-size: 10pt;">施偉忠,獨立插畫師。香港大一設計學院証書畢業。</span><span style="color: #262626; font-family: 'Lucida Grande'; font-size: 10pt;">1986</span><span style="color: #262626; font-family: 新細明體; font-size: 10pt;">年生於香港,其作品常以細緻畫功加上黑白的顏色,在這色彩光耀的世界突圍而出,以閉上眼睛的小孩道出作者的心思意景。</span></div>
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黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-32235727889298981342012-04-29T21:44:00.002+08:002012-08-29T15:03:37.397+08:00談第十七屆ifva得獎作品<br />
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<span lang="ZH-TW" style="font-family: PMingLiU;">每年都期待</span><span style="font-family: PMingLiU;">ifva<span lang="ZH-TW">。期待著本土的新芽,更期待看社會近年備受關注的議題,獨立創作就有這個特權,想說什麼就什麼。</span></span><span style="font-family: PMingLiU;">相</span><span lang="ZH-TW" style="font-family: PMingLiU;">比</span><span style="font-family: PMingLiU;">起青年組的超現實章法,公開組處處彰顯</span><span style="font-family: PMingLiU;">歲</span><span style="font-family: PMingLiU;">月沉澱而成的功架,沒有以特效班門弄斧,更不見力圖打破傳統之血氣方剛,反而是平淡中見新語,讓</span><span style="font-family: PMingLiU;">每</span><span style="font-family: PMingLiU;">一位看過放映的你,以不一樣的角度再看香港,重構香港。</span><span style="font-family: PMingLiU;"><o:p></o:p></span></div>
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<span style="font-family: PMingLiU;">公開組這回是雙冠軍,</span><span lang="ZH-TW" style="font-family: PMingLiU;">都是觸發大社會共鳴的劇情片。據</span><span style="font-family: PMingLiU;">說</span><span style="font-family: PMingLiU;">早年《不知者》連入圍的門檻都不過,後來卻入圍了</span><span lang="ZH-TW" style="font-family: PMingLiU;">彼岸</span><span style="font-family: PMingLiU;">的金馬獎及一眾亞太區的短片獎,這才於本土重見天日。撇開花邊新聞不</span><span style="font-family: PMingLiU;">說</span><span style="font-family: PMingLiU;">,故事實屬黑馬之作</span><span lang="ZH-TW" style="font-family: PMingLiU;">。</span><span style="font-family: PMingLiU;">首先突圍大學的劇本選,出戰由藝發局及國際電影節協會合辦的「鮮浪潮」短片比賽,獲得了四萬元的資金作後盾。於拍攝手法上,</span><span lang="ZH-TW" style="font-family: PMingLiU;">更</span><span style="font-family: PMingLiU;">見</span><span style="font-family: PMingLiU;">吳</span><span style="font-family: PMingLiU;">導之雄心勃勃,</span><span lang="ZH-TW" style="font-family: PMingLiU;">處處學效大師的技倆,先</span><span style="font-family: PMingLiU;">以一「</span><span style="font-family: PMingLiU;">take</span><span style="font-family: PMingLiU;">」過的長鏡頭並專業演員林利作開場,引領觀眾進入「大事件」,節奏緊促不乏張力,竭力營造鮮明的「電影感」。接下來的敍事手法</span><span lang="ZH-TW" style="font-family: PMingLiU;">,有如《羅生門》般</span><span style="font-family: PMingLiU;">分別從兩位「當事人」的主觀角度作案例重組,給予觀眾</span><span lang="ZH-TW" style="font-family: PMingLiU;">再一次</span><span style="font-family: PMingLiU;">的判決機會。初看時或感重覆冗長,然而兩位當事人情感上的對立與矛盾,卻因這樣的故事重構而顯得無比分明。故事之中穿插了許多的「不知者」(包括螢幕前的你和我),對事件的種種評論,足以</span><span lang="ZH-TW" style="font-family: PMingLiU;">逼當事人</span><span style="font-family: PMingLiU;">走上</span><span style="font-family: PMingLiU;">絕</span><span style="font-family: PMingLiU;">路</span><span lang="ZH-TW" style="font-family: PMingLiU;">,</span><span style="font-family: PMingLiU;">「</span><span lang="ZH-TW" style="font-family: PMingLiU;">不知者</span><span style="font-family: PMingLiU;">」</span><span lang="ZH-TW" style="font-family: PMingLiU;">並非</span><span style="font-family: PMingLiU;">「</span><span lang="ZH-TW" style="font-family: PMingLiU;">不罪</span><span style="font-family: PMingLiU;">」</span><span lang="ZH-TW" style="font-family: PMingLiU;">。</span><span style="font-family: PMingLiU;">看過影片後,可緊記三思而後言?</span><span style="font-family: PMingLiU;"><o:p></o:p></span></div>
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<span lang="ZH-TW" style="font-family: PMingLiU;">另一位金獎得主《</span><span style="font-family: PMingLiU;">1+1<span lang="ZH-TW">》跟社會的關係更為密切,說的是近年鬧得火熱的重建議題。故事主幹由一對爺孫於城市多個角落種富貴竹開始,副線配以爺爺每年每日收藏一個一毛硬幣的情懷,兩線並行又互相補足。一方面表現了爺爺愛國愛港愛家的情操;另一方面,兩爺孫的感情也因著朝夕相處、回憶(歷史文化)的交流承傳而變得更緊更密。社會急速進化,經濟不斷起飛,大自然與人類的生活卻因此而分隔得愈來愈遠。何為真正的「富貴」?爺爺所存的
一毛錢一天天地貶值,然而他對社會的記憶與感情卻一天深似一天,每種一支富貴竹,都在曉諭世人「富貴」源於對天地的尊重。故事高潮出現於孫女在旺角鬧市行人專用區與爺爺失散的情節,全因爺爺丟掉一毛錢而起,真正的「</span>1+1<span lang="ZH-TW">」並不在物質本身,而是源於人與人之間的共同回憶、和諧與安定。失去了最愛,社會再繁榮又何價?</span><o:p></o:p></span></div>
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<span lang="ZH-TW" style="font-family: PMingLiU;">銀獎開始是較貼身的小故事,《你還可愛麼?》或許都發生在每個香港的家庭中。兩個本不相干的人物,因一個錯撥的電話而分享了數分鐘的前塵往事,
說的是千絲萬縷的家庭關係。生活條件一點不差,奈何與最親近的你我他卻持續地膠著。年資不同,跟上一輩的情感與看法都不一樣,小男孩在困惑長輩對自己的冷漠,變得一點都不可愛;女主角卻在掙扎應否把母親一同遷往新住處,從對話中回味上一輩的可愛;關係間的良性與惡性循環,透過一通電話而無所遁形。</span><span style="font-family: PMingLiU;"><o:p></o:p></span></div>
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<span lang="ZH-TW" style="font-family: PMingLiU;">再看青少年組的金銀得主,都帶點超現實。《意外》的故事有點</span><span style="font-family: 新細明體;">薛西彿斯</span><span lang="ZH-TW" style="font-family: 新細明體;">,不停地死去復活,再死去再復活;由最初的小目標</span><span lang="ZH-TW" style="font-family: 新細明體;">(</span><span lang="ZH-TW" style="font-family: 新細明體;">追女仔)到其後的驚天偉業,橫跨了千個世紀所追索的,都是一「生」的問題——我們為何而活?影片以酷似</span><span style="font-family: Courier;">MTV</span><span lang="ZH-TW" style="font-family: 新細明體;">的風格拍攝,全以旁白演進劇情,從沒停止過鏡頭運動,讓人感覺這段千年人生真的好長好長。你,可有找到當中的意義?《</span><span style="font-family: 新細明體;">溝通熊仔</span><span lang="ZH-TW" style="font-family: 新細明體;">》隱喻的,似是今天你我不可無的數碼科技,我們都習慣對著「牠」說話,追求最時尚的型號,沉迷得忘了怎樣跟真正會說話的朋友相處。</span><span style="font-family: 新細明體;"><o:p></o:p></span></div>
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<span lang="ZH-TW" style="font-family: 新細明體;">後記:今年喜見入圍作品中多了紀錄片或半紀錄片形式的作品,為急速消逝的舊區人事物作記錄,不但親切,還引來更多市民對各項重建項目的關注。因著互聯網及社交網站的興起,獨立製作亦漸漸形成另一股由民間自發的制衡機制,監察政府及大財團的一舉一動。</span><span style="font-family: 新細明體;"><o:p></o:p></span></div>
</div>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-88527801361903834782012-03-29T08:10:00.004+08:002012-08-29T15:06:25.989+08:00本土良品本土不渴市<a href="http://4.bp.blogspot.com/-SjZkvMlmnYs/T3OovNQeMJI/AAAAAAAAA-o/XZPLeNyLtyk/s1600/p1.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 298px; height: 400px;" src="http://4.bp.blogspot.com/-SjZkvMlmnYs/T3OovNQeMJI/AAAAAAAAA-o/XZPLeNyLtyk/s400/p1.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5725105080284098706" /></a><a href="http://2.bp.blogspot.com/-k55v_5APiC4/T3Oojioei0I/AAAAAAAAA-c/ZQvLuwLYG2U/s1600/p3.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 272px;" src="http://2.bp.blogspot.com/-k55v_5APiC4/T3Oojioei0I/AAAAAAAAA-c/ZQvLuwLYG2U/s400/p3.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5725104879863499586" /></a><div style="text-align: center;"><span class="Apple-style-span" style="font-size:85%;">2011 November</span></div><div><br /></div><div><span class="Apple-style-span" style="font-size:100%;">想來,早期策動與FUTURE TELLER同一系列的藝術行動,都是本土味極濃之題材,然而本土媒體的回響並不大,最關注的只有明報,難道香港就只能容得下外國(所謂國際化)的影子,卻造就不了真正的原生價值?但為何中國的傳統揚到他邦,又能幻化成不朽的文化,還更上一層樓?</span></div>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-10230827659250369882012-03-23T18:36:00.008+08:002012-08-29T15:06:25.975+08:00"Future Teller" 登上權威中國工業設計雜誌:設計<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-4xP0AB36qWU/T2xSR03TIeI/AAAAAAAAA-E/Rx72uhedFXQ/s1600/post.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 261px;" src="http://1.bp.blogspot.com/-4xP0AB36qWU/T2xSR03TIeI/AAAAAAAAA-E/Rx72uhedFXQ/s400/post.jpg" alt="" id="BLOGGER_PHOTO_ID_5723039692682895842" border="0" /></a><div style="text-align: center;"><span class="Apple-style-span" style="font-size:85%;">2011 March Issue</span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-size:85%;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="color: rgb(102, 102, 102); font-size:100%;" >文:韓佳成</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:100%;color:#666666;">藝術家以一輛破舊不堪的鳳凰自行車為基礎製造了這台“時光機”,架起的前後輪被裝成了人力發電裝置,車筐處安裝了一台老式的Nivico放映機,通過USB連接,當使用者用人力蹬起自行車時,就會在身後的幕墻上放映出舊時的影像。</span><br /><br /><span class="Apple-style-span" style="font-size:100%;">雖然有點誤解了這件作品的原理,不過能夠吸引工業設計的雜誌作出報道,也算是意外的收穫!</span></div>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-14482746440225250392012-03-19T11:10:00.015+08:002012-08-29T15:05:47.039+08:00與陳博文老師的一堂課<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-H6KZu1vQzXU/T2a936Tin9I/AAAAAAAAA94/lR6OTdv59_Y/s1600/%25E9%2599%25B3%25E5%258D%259A%25E6%2596%2587%25E8%2580%2581%25E5%25B8%25AB.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="http://2.bp.blogspot.com/-H6KZu1vQzXU/T2a936Tin9I/AAAAAAAAA94/lR6OTdv59_Y/s400/%25E9%2599%25B3%25E5%258D%259A%25E6%2596%2587%25E8%2580%2581%25E5%25B8%25AB.JPG" alt="" id="BLOGGER_PHOTO_ID_5721469144862466002" border="0" /></a><div style="text-align: justify;"><br /></div><div style="text-align: justify;">最近有幸,得以在藝術中心面見剪接大師陳博文,還有一小時的單獨對談,獲益匪淺。一直想找個機會,把畢業作重新剪輯,不再單純地討論自身的家庭事,而是把焦點與社會連結,讓大眾更有共鳴。暫定主題為《FATHERLESS無父》<fatherless>,將會集紀錄與實驗於一身。得陳老師指點,會翻看當年拍過的片子,重新整理,望能在今年內完成!</fatherless></div>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-73495422700241230412012-03-08T14:58:00.028+08:002012-08-29T15:07:04.258+08:00what a keen competition...<a href="http://3.bp.blogspot.com/-F2w3Lnyxm2M/T1hZSDXUEnI/AAAAAAAAA88/hLhMBwgePjs/s1600/IMG_0524.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5717417893622452850" src="http://3.bp.blogspot.com/-F2w3Lnyxm2M/T1hZSDXUEnI/AAAAAAAAA88/hLhMBwgePjs/s400/IMG_0524.JPG" style="cursor: hand; cursor: pointer; display: block; height: 400px; margin: 0px auto 10px; text-align: center; width: 299px;" /></a><br />
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<span class="Apple-style-span" style="font-size: 100%;">能與一眾掌舵的前輩並列銅獎,數年來的努力總算沒白費。</span></div>
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<span class="Apple-style-span" style="font-size: 85%;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';">(左起:Michael Miller YU, Ling, Designer fr K&L, </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">Freeman LAU, 靳叔, Stanley WONG)</span></span></div>
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前晩首次出席香港設計師協會的頒獎典禮,還是以得獎者的身份,興奮莫名。眼見各路久仰的前輩瓜分了八成的獎項,原來,可以站上台的機會比空氣稀薄,起碼要銅獎以上的級數。綜觀八十後浪的作品,大多銅獎止步,只有一枝獨秀,競爭之烈不言而喻;再找找同屆畢業的同學,還有一個站上了台。看來,這是一場耐力賽。</div>
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HKDA Global Design Awards 2011</div>
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Poster-Thematc (Bronze)</div>
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Logo (Excellence)</div>
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在此不得不多謝幾位設計路上的伯樂:<br />
1/中學時期的林志堅老師——是我平面設計的啟蒙,是您把各界大師的作品介紹給我,讓我浸淫在最美的作品當中,得知何謂平面設計,奠定了日後踏上這條路的重要基礎。<br />
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2/第一任老闆關湛基先生——我大部份的美學觀念相信都從您而來,您讓我愛上了文字設計,實實在在地學會了許多設計的硬功夫,對日後作業帶來了不少裨益。<br />
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3/理工設計學院的葉長安教授——是您把我的潛能推至高峰,沒有您的推動,一定沒有今天的黃玲。您是我遇過最有創意的前輩,給予我一次又一次的機會,真的好享受跟您合作的種種,衷心多謝您多年來的提拔。<br />
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我一定會繼續努力,不負所望。</div>
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<br /></div>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com1tag:blogger.com,1999:blog-4258596643442089683.post-52576341623907305152012-03-03T15:20:00.003+08:002012-08-29T15:07:04.255+08:00Coming Tuesday!!!<a href="http://3.bp.blogspot.com/-cTC5bZaolik/T1HGi4XECnI/AAAAAAAAA8w/xVO0bZ7jIOE/s1600/430027_10150603455178722_82536623721_9118702_1413738464_n.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 299px;" src="http://3.bp.blogspot.com/-cTC5bZaolik/T1HGi4XECnI/AAAAAAAAA8w/xVO0bZ7jIOE/s400/430027_10150603455178722_82536623721_9118702_1413738464_n.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5715567704656841330" /></a>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-35736554006483616762012-02-13T02:58:00.020+08:002012-08-29T15:06:25.987+08:00週末畫報 (CITY LIFE: Feb 4, 2012)<div align="center"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 400px; DISPLAY: block; HEIGHT: 300px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5708326055159423314" alt="" src="http://2.bp.blogspot.com/-5tIAPM3zxJk/TzgMTZviYVI/AAAAAAAAA8k/DSHaAxn-k7s/s400/20120204_a.jpg" border="0" /><span class="Apple-style-span" style="font-family:georgia;font-size:85%;">Photo by APPortfolio</span><br /><br /><div style="text-align: justify;">當日在視集堅持策動這件裝置藝術,看來是明智的決定。國內的《周末畫報》上星期把它放到了當眼的位置,也因為台灣著明設計師蕭青陽對它作出了不錯的評價:</div><br /><div style="text-align: justify;">“內地新生代作品藝術感强烈,藝術力量非常飽滿;而香港新生代作品大多很時尚,並且具有復古感。如嚴瑞芳的作品“說未來的人”(The Future Teller),以亞洲人的共同回憶腳踏單車為載體,結合1950年代的放音機,以現代技術表達時光概念。這個具衝突性的作品引發了我的共鳴,彰顯出強烈的質感;而台灣新生一代一副丟掉包袱的感覺,以極盡自由的方式創作出毫無地域的感覺。這也令人覺得可惜,實際上,地域帶來的是不同的文化底蘊,具有方向感的作品才是真正有魅力的。”<br /></div><br /><div style="text-align: justify;">哈,其實之所以用自行車還真有段古,那部開盤式舊唱機是本土七十年代的流行物,前後經過多次補修才得以成為作品的一部分,沒有它的話,這件作品近乎失敗了,也跟原來的構思拉不上半點關係。藝術家後來到北京發展了,沒完成的部分我堅持要造,誠言也是重點來著,不完成怎對得起多日來的心血?我這個當策展的還真惱人,比藝術家更愛作品…<br /></div><br /><div align="left"><a href="http://www.visualarchive.hk/?p=634">http://www.visualarchive.hk/?p=634</a></div></div>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-1947049462542630762012-01-30T02:34:00.016+08:002012-08-29T15:07:04.240+08:00亞洲青年創作集錄 Vol.2<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-4S3OHxmrWRY/TyWR0ZuLuuI/AAAAAAAAA7o/t9Ww00B3Zbc/s1600/_MG_0979b.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="http://4.bp.blogspot.com/-4S3OHxmrWRY/TyWR0ZuLuuI/AAAAAAAAA7o/t9Ww00B3Zbc/s400/_MG_0979b.jpg" alt="" id="BLOGGER_PHOTO_ID_5703124832578419426" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-D3NnLx3LHAQ/TyWRzYJgswI/AAAAAAAAA7Q/jpjIVP_UKfU/s1600/_MG_1003b.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="http://1.bp.blogspot.com/-D3NnLx3LHAQ/TyWRzYJgswI/AAAAAAAAA7Q/jpjIVP_UKfU/s400/_MG_1003b.jpg" alt="" id="BLOGGER_PHOTO_ID_5703124814976299778" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-MRDd9e8n8AA/TyWRyhjWhuI/AAAAAAAAA7E/HYgbWBfO4H0/s1600/_MG_0986b.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="http://4.bp.blogspot.com/-MRDd9e8n8AA/TyWRyhjWhuI/AAAAAAAAA7E/HYgbWBfO4H0/s400/_MG_0986b.jpg" alt="" id="BLOGGER_PHOTO_ID_5703124800320734946" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-wyo7m5deRxg/TyWRyTOOeSI/AAAAAAAAA64/O6x1y-c66Vg/s1600/_MG_0982b.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="http://3.bp.blogspot.com/-wyo7m5deRxg/TyWRyTOOeSI/AAAAAAAAA64/O6x1y-c66Vg/s400/_MG_0982b.jpg" alt="" id="BLOGGER_PHOTO_ID_5703124796474030370" border="0" /></a><div style="text-align: center;"><span class="Apple-style-span" style="font-family:georgia;font-size:85%;">Photos by Edwin Lau</span></div><div style="text-align: left;"><br /></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:100%;"><span class="Apple-style-span" style="font-family:'trebuchet ms';">期盼已久的作品集終於登陸香江,急不及待地致電各三聯查詢,一口氣買了兩本。沒想到其中一位大師“黃偉”竟然點評了我的作品:“風格簡潔,我喜歡做減法的設計。而且,這位年輕設計師也關注一些細節。” </span><span class="Apple-style-span" style=" ;font-family:'trebuchet ms';" >另一份由我策展的作品:嚴瑞芳的“說未來的人”也入選了,<span class="Apple-style-span">與有榮焉</span><span class="Apple-style-span">!</span></span></span></div>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-27831452320908055562012-01-23T14:50:00.006+08:002012-08-29T15:07:04.245+08:00HKDA Global Design Awards 2011<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-o95Qt3B9rHQ/Tx0DZs8zIZI/AAAAAAAAA6I/xfDw6dahhwE/s1600/call%2Bfor%2Bentry%2BEDM_15sep-3.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 303px; height: 400px;" src="http://1.bp.blogspot.com/-o95Qt3B9rHQ/Tx0DZs8zIZI/AAAAAAAAA6I/xfDw6dahhwE/s400/call%2Bfor%2Bentry%2BEDM_15sep-3.jpg" alt="" id="BLOGGER_PHOTO_ID_5700716443418698130" border="0" /></a><div style="text-align: center;"><a href="http://203.194.204.112/awards2011/website/en/index.html"><span class="Apple-style-span" style="font-size:85%;">http://203.194.204.112/awards2011/website/en/index.html</span></a></div><div><div style="text-align: center;"><br /></div><div style="text-align: justify;">電郵信箱傳來獲獎的消息,竟有兩個項目之多,有點難以置信之餘,也教我對設計重新振作起來!期待2012年3月6日之頒獎禮及其後兩星期之展覽活動!</div></div>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-51341078118704681262011-12-28T17:25:00.018+08:002012-08-29T15:07:04.252+08:002011高雄設計節 Kaohsiung Design Festival<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-oM1yltrDY60/TvrhQR8a4DI/AAAAAAAAA2w/6j7bLpJlBcw/s1600/IMG_3893.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 300px; height: 400px;" src="http://4.bp.blogspot.com/-oM1yltrDY60/TvrhQR8a4DI/AAAAAAAAA2w/6j7bLpJlBcw/s400/IMG_3893.JPG" alt="" id="BLOGGER_PHOTO_ID_5691108748947021874" border="0" /></a></div><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="http://3.bp.blogspot.com/-tZm3q3q2v4s/Tvrg9rX4K1I/AAAAAAAAA2c/6qWMVZyB_9s/s400/IMG_4148.JPG" alt="" id="BLOGGER_PHOTO_ID_5691108429355559762" border="0" /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-8DtlmlDntUU/Tvrg9RJsXfI/AAAAAAAAA2Q/HzUnhvv9qX8/s1600/IMG_4174.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="http://2.bp.blogspot.com/-8DtlmlDntUU/Tvrg9RJsXfI/AAAAAAAAA2Q/HzUnhvv9qX8/s400/IMG_4174.JPG" alt="" id="BLOGGER_PHOTO_ID_5691108422316744178" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-UkMtepkllYc/Tvrg8lIHYAI/AAAAAAAAA2E/QBK-WkBGdys/s1600/IMG_4175.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="http://2.bp.blogspot.com/-UkMtepkllYc/Tvrg8lIHYAI/AAAAAAAAA2E/QBK-WkBGdys/s400/IMG_4175.JPG" alt="" id="BLOGGER_PHOTO_ID_5691108410498965506" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-KR05cdo6VYA/Tvrg8As3t3I/AAAAAAAAA14/gsKA92oMGug/s1600/IMG_4215.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="http://4.bp.blogspot.com/-KR05cdo6VYA/Tvrg8As3t3I/AAAAAAAAA14/gsKA92oMGug/s400/IMG_4215.JPG" alt="" id="BLOGGER_PHOTO_ID_5691108400721016690" border="0" /></a><div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img src="http://3.bp.blogspot.com/-OIb-_XrwQVo/TvvdGZkghMI/AAAAAAAAA28/hA6ZfTjZdSk/s400/IMG_3963.JPG" alt="" id="BLOGGER_PHOTO_ID_5691385656125719746" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 300px; " border="0" /></span></div><div style="text-align: center;"><br /></div><div style="text-align: left;">2008年首次策劃展覽,是在上海;2011年首次參展,是在高雄;實在太感動了!<a href="https://www.facebook.com/media/set/?set=a.10150530818935141.416002.555525140&type=1&l=5b3e5e92ae">Facebook詳圖</a></div><div><br /></div>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com3tag:blogger.com,1999:blog-4258596643442089683.post-28829040744013422852011-12-20T16:42:00.012+08:002012-08-29T15:07:04.248+08:00中港台三地共100位創意人的作品收錄!!<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-qlL3Ns5OKJo/TwEq-eqCZXI/AAAAAAAAA3s/_zRKiMiUfPo/s1600/384531_268934643165653_100001473585661_780813_1009911453_n.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 264px;" src="http://3.bp.blogspot.com/-qlL3Ns5OKJo/TwEq-eqCZXI/AAAAAAAAA3s/_zRKiMiUfPo/s400/384531_268934643165653_100001473585661_780813_1009911453_n.jpg" alt="" id="BLOGGER_PHOTO_ID_5692878656842655090" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-H2Km7MDkJiA/TwEq-NLsFSI/AAAAAAAAA3c/hdiR8N3zbX0/s1600/390652_268934616498989_100001473585661_780812_2116258094_n.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 264px;" src="http://4.bp.blogspot.com/-H2Km7MDkJiA/TwEq-NLsFSI/AAAAAAAAA3c/hdiR8N3zbX0/s400/390652_268934616498989_100001473585661_780812_2116258094_n.jpg" alt="" id="BLOGGER_PHOTO_ID_5692878652151960866" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-SghtvjvPdGY/TwEq907y6bI/AAAAAAAAA3U/NUGivvru3xA/s1600/375510_268934689832315_100001473585661_780814_2054326506_n.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 265px;" src="http://1.bp.blogspot.com/-SghtvjvPdGY/TwEq907y6bI/AAAAAAAAA3U/NUGivvru3xA/s400/375510_268934689832315_100001473585661_780814_2054326506_n.jpg" alt="" id="BLOGGER_PHOTO_ID_5692878645642848690" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-uj9YYZKH8L8/TwEq9lFHdkI/AAAAAAAAA3I/1bmsmOcA-10/s1600/379964_269407546451696_100001473585661_782116_809524980_n.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 306px;" src="http://1.bp.blogspot.com/-uj9YYZKH8L8/TwEq9lFHdkI/AAAAAAAAA3I/1bmsmOcA-10/s400/379964_269407546451696_100001473585661_782116_809524980_n.jpg" alt="" id="BLOGGER_PHOTO_ID_5692878641386976834" border="0" /></a><div><div style="text-align: center;"><span class="Apple-style-span" style=" ;font-family:georgia;font-size:85%;" >Photos by APPortfolio</span></div><div><br /></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-size:100%;">一月七日新書發佈會,沒打算再到高雄一次,不過一定拭目期待香港這邊的出版日。背面有我的名字,有點不可思議...我的作品收錄在<span class="Apple-style-span" style="font-family:georgia;">26-27</span>頁。</span></div><div style="text-align: left;"><br /></div></div>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-88084943905074844052011-12-20T16:37:00.018+08:002012-08-29T15:07:04.260+08:00倒數 2011 高雄設計節<div>三地/三十位/三十歲以下創作人的展場!高雄設計節我來也!</div><div><br /></div><div><a href="http://4.bp.blogspot.com/-H7T__6KXU-A/TvBJ_i_LqqI/AAAAAAAAAzw/Ecjna3SHK3k/s1600/387766_2129847700478_1674562921_1502989_1051788765_n.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img src="http://4.bp.blogspot.com/-H7T__6KXU-A/TvBJ_i_LqqI/AAAAAAAAAzw/Ecjna3SHK3k/s400/387766_2129847700478_1674562921_1502989_1051788765_n.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5688127685441333922" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 287px; height: 400px; " /></a></div><a href="http://3.bp.blogspot.com/-OB8tMSvTYDk/TvBKBQKLfgI/AAAAAAAAA0U/JJdDjmRMG6o/s1600/2011-DesignerParty-EDM_Page_1.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 285px; height: 400px;" src="http://3.bp.blogspot.com/-OB8tMSvTYDk/TvBKBQKLfgI/AAAAAAAAA0U/JJdDjmRMG6o/s400/2011-DesignerParty-EDM_Page_1.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5688127714746924546" /></a><a href="http://4.bp.blogspot.com/-H7T__6KXU-A/TvBJ_i_LqqI/AAAAAAAAAzw/Ecjna3SHK3k/s1600/387766_2129847700478_1674562921_1502989_1051788765_n.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"></a><div><div style="text-align: center;"><a href="http://www.designer.org.tw/event/2011/kdf/08asia-1.html">高雄設計節官網</a></div></div><div style="text-align: center;"><br /></div>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-46148149498317885662011-12-01T12:23:00.018+08:002012-08-29T15:08:34.898+08:00香港社區設計良品展 COLLECTIVE: Current Community Design Works in HK<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-QmH-SrU7JzY/Tt7qvUo2-nI/AAAAAAAAAzY/3ix9PV1dHu8/s1600/Collective_eDM_20111205.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 156px; height: 400px;" src="http://4.bp.blogspot.com/-QmH-SrU7JzY/Tt7qvUo2-nI/AAAAAAAAAzY/3ix9PV1dHu8/s400/Collective_eDM_20111205.jpg" alt="" id="BLOGGER_PHOTO_ID_5683237878502980210" border="0" /></a><div><br /></div><div><span class="Apple-style-span" style="font-size:100%;">在WVA策動的展覽暫時告一段落,還是首次這樣全面地為一個展覧作形像包裝及設計,好捧的一次經驗!</span></div><br /><span class="Apple-style-span" style=" line-height: 14px; font-family:'lucida grande', tahoma, verdana, arial, sans-serif;font-size:11px;" >----------------------</span><br /><span class="Apple-style-span" style=" line-height: 14px; font-family:'lucida grande', tahoma, verdana, arial, sans-serif;font-size:11px;" >香港社區設計良品展<br />COLLECTIVE - CURRENT COMMUNITY DESIGN WORKS IN HONG KONG</span><br /><span class="Apple-style-span" style=" line-height: 14px; font-family:'lucida grande', tahoma, verdana, arial, sans-serif;font-size:11px;" ><br /></span><div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 14px;font-family:'lucida grande', tahoma, verdana, arial, sans-serif;font-size:11px;" ><span>講創新,學思源。灣仔視集為大家帶來“香港社區設計良品展”,展</span><wbr><span>示一共六組的升級設計概念。當中包括灣仔視集的作品Future</span><wbr><span>Teller、KaCaMa設計實驗室的LivingPixel</span><wbr>s、張瑋晉的Boombottle、Jason Li的Moving Planter、CoLab的café330/So...Soap!及李宇軒的木頭車系列。<span class="text_exposed_show" style="display: inline;"><span>上述設計除以循環物料再生外,更富有濃濃的社區味,概念源自你我</span><wbr><span>最熟識不過的尋常物:鳳凰牌自行車、宣傳海報、膠水桶及電燈泡,</span><wbr><span>更有由老街坊親自操刀的作品,一一打破舊物無所用的陳規,體現共</span><wbr>生設計的真義。</span></span><br /><br /><span class="Apple-style-span" style="line-height: 14px;font-family:'lucida grande', tahoma, verdana, arial, sans-serif;font-size:11px;" ><span class="text_exposed_show" style="display: inline;"><span>展覽開幕當日更找來年輕設計師,親授製作升級設計的獨門秘技,為</span><wbr>急速老化的社區盡上綿力。</span></span><br /></div><span class="Apple-style-span" style=" line-height: 14px; font-family:'lucida grande', tahoma, verdana, arial, sans-serif;font-size:11px;" ><span class="text_exposed_show" style="display: inline; "><br />“COLLECTIVE – current community design works in Hong Kong” features recent upcycling works and concepts from emerging and promising designers, such as KaCaMa Design Lab, Kevin Cheung, Jason Li, together with Brian Lee and Yau Kee’s acclaimed collection of wooden handcrafts, and CoLab’s influential community schemes, “Café 330”and “So…Soap!” Through the lenses of community participatory design, these works implement alternative design strategies, integrating social values and creative values into an organic whole.<br /><br />Designers and exhibitors will share their design process and thinking in an open demonstration/workshop on Dec 17 at Wan Chai Visual Archive, No. 5-9 Hing Wan Street, Wan Chai.<br />----------------------<br />展期 EXHIBITION PERIOD<br />December 01,2011 - January 21, 2011 (Sat)<br /><br />酒會及即席示範 RECEPTION + DEMONSTRATION<br />日期 Date: December 17, 2011 (Sat)<br />時間 Time: 4:00-7:30pm<br />地點 Address: 1/F, No.5-9, Hing Wan Street, Wan Chai<br />----------------------<br /></span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande', tahoma, verdana, arial, sans-serif;font-size:7;"><span class="Apple-style-span" style="line-height: 14px;">other curatorial works for WVA:</span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande', tahoma, verdana, arial, sans-serif;font-size:7;"><span class="Apple-style-span" style="line-height: 14px;"><a href="http://www.visualarchive.hk/?p=163">Inauguration Exhibition</a></span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande', tahoma, verdana, arial, sans-serif;font-size:7;"><span class="Apple-style-span" style="line-height: 14px;"><a href="http://www.blogger.com/post-edit.g?blogID=4258596643442089683&postID=4614814949831788566"></a><a href="http://www.visualarchive.hk/?p=138">ReIncarnating I: The Lost Scene</a></span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande', tahoma, verdana, arial, sans-serif;font-size:7;"><span class="Apple-style-span" style="line-height: 14px;"><a href="http://www.visualarchive.hk/?p=634">ReIncarnating II: Future Teller</a></span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande', tahoma, verdana, arial, sans-serif;font-size:7;"><span class="Apple-style-span" style="line-height: 14px;"><a href="http://www.visualarchive.hk/?p=865">People's Theatre: Mid-Autumn Rooftop Screening</a></span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande', tahoma, verdana, arial, sans-serif;font-size:7;"><span class="Apple-style-span" style="line-height: 14px;"><a href="http://www.visualarchive.hk/?p=1091">Collective: Current Community Design Works in HK</a></span></span></div><div></div>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-43683180221158564832011-11-24T17:08:00.001+08:002012-08-29T15:07:44.963+08:00Identity for the Marathon Forum of Detour 2011<a href="http://2.bp.blogspot.com/-PWFzvMo4hKU/Tt8tdlnmx0I/AAAAAAAAAzk/svuEXSiJDu8/s1600/Forum_poster_20111118.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 183px; height: 400px;" src="http://2.bp.blogspot.com/-PWFzvMo4hKU/Tt8tdlnmx0I/AAAAAAAAAzk/svuEXSiJDu8/s400/Forum_poster_20111118.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5683311241102542658" /></a>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-5289052346463645862011-10-28T09:24:00.006+08:002012-08-29T15:07:44.965+08:00PLANET D 案例重塑<a href="http://2.bp.blogspot.com/-yg_kMgAMTrA/TtwdpceSrfI/AAAAAAAAAzM/45RW-AO_9N8/s1600/Call_doc_20111205.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 283px; height: 400px;" src="http://2.bp.blogspot.com/-yg_kMgAMTrA/TtwdpceSrfI/AAAAAAAAAzM/45RW-AO_9N8/s400/Call_doc_20111205.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5682449427689811442" /></a>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-75053640019616504622011-08-09T14:06:00.006+08:002012-08-29T15:09:06.450+08:00憑誰意行(一)<div style="text-align: justify;">正在看梁家麟的《憑誰意行》(基道出版),完成了差不多二分一的內容,很想在此分享一下。</div><div style="text-align: justify;">文章開首主力討論普遍基督徒對詮譯何謂「神的旨意」的一些謬誤,例如以結果的好壞判斷那件事是否出於神的心意。他舉了一例:教會中有姊妹失戀了,有人馬上查問關係開始時有否祈禱求問神的心意,姊妹的答案當然是「沒有」,於是那人便定論這段感情因「不合神的心意」才至告終。</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">梁指出這樣看神的心意造成了沒完沒了的「循環論證」,我們永遠不能確定神的旨意,直到事情的結果出現以後。正如只有直到一對新人離婚後,我們始知道這段關係「不合神意」,這樣的邏輯背後同時有一假設,就是神的旨意只包括「天色常藍」,而不包括任何使人不悅的結果,這樣果真是神的心意嗎?<br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">另外,這亦反映了許多基督徒以「命定主義」的角度理解神的旨意,相信神給每個人的人生都只有唯一一條合法合意的出路,一旦做錯了任何一個決定,都會召致惡果。作者反問:這樣的人生還算自由嗎?若然神給人的選擇只有一個,那我們的人生不正正變成了一場最大的賭博?然而梁指出:儘管理念上我們相信神預定一切,但從生活經驗裡頭,我們是無法得知何為神的安排,所以抉擇與自由本身仍是真實的,神可以在永恆裡預定我今晚會吃些什麼,但卻無礙我抉定到哪一間餐廳用膳。</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">「基督徒可以相信上帝的預定,卻要在生活裡拒絕機械式的命定主義。」怍者抱持的人生觀是積極的,也不希望基督徒以此作為逃避個人責任的藉口。(待續)</div>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0tag:blogger.com,1999:blog-4258596643442089683.post-37012476591681882022011-07-27T17:43:00.015+08:002012-08-29T15:08:24.035+08:00來一點衝擊:從英國青年藝術家(YBA)看展覽作為突破建制的手段(A.M.Post, Sep Issue, 2011)<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-Bncg8O73WZo/TvrfAH6pewI/AAAAAAAAA1g/0zzv6-M6e_s/s1600/photo.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="http://2.bp.blogspot.com/-Bncg8O73WZo/TvrfAH6pewI/AAAAAAAAA1g/0zzv6-M6e_s/s400/photo.JPG" alt="" id="BLOGGER_PHOTO_ID_5691106272354073346" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-HVlu8Ma1y3A/Tvre_qsGVxI/AAAAAAAAA1U/qmifKLGGs_Q/s1600/photo-1.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="http://1.bp.blogspot.com/-HVlu8Ma1y3A/Tvre_qsGVxI/AAAAAAAAA1U/qmifKLGGs_Q/s400/photo-1.JPG" alt="" id="BLOGGER_PHOTO_ID_5691106264508421906" border="0" /></a><p class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style=" ;font-family:georgia;font-size:100%;" >1988 - <span>英</span>國<span>青年</span>藝術<span>家(</span>YBA<span>)第一次</span>聯<span>展「</span>Freeze<span>」在</span>倫<span>敦一</span>廠<span>房</span>內舉<span>行,展示共</span>16組<span>作品</span></span></p> <p class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style="font-family:georgia;font-size:100%;">1989 - <span>北京天安</span>門發<span>生改革</span>開<span>放以</span>來<span>最大</span>規<span>模的</span>學<span>生</span>運動<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style="font-family:georgia;font-size:100%;">1997 - 倫<span>敦皇家</span>藝術學<span>院盛大展出「</span>Sensation: Young British Artists from the Saatchi Collection<span>」</span><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style="font-family:georgia;font-size:100%;">1997 - <span>香港回</span>歸<span>祖</span>國<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style="font-family:georgia;font-size:100%;">2003 - <span>第一</span>屆<span>「七一大</span>遊<span>行」</span><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style="font-family:georgia;font-size:100%;">2004 - <span>第一</span>屆798藝術節<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style="font-family:georgia;font-size:100%;">2011 -「<span class="Apple-style-span"><span>愛</span><span>未</span>來<span>」展</span>覽<span>於柴</span>灣<span>一工</span>廈<span>展出:香港首</span>個<span>回</span>應<span>社</span>會議題<span>之大型展</span>覽<span>,共</span>計57 組藝術<span>家及</span>詩<span>人作品</span></span></span></p><p class="MsoNormal" style="text-align: justify;"><span style="font-family:georgia;">---</span></p> <!--EndFragment--><p></p><div style="text-align: justify;">世界博覽會面世至今,已有一百六十年的歷史。個半世紀裡頭,大型展覽作為展現國力、推動跨領域文化交流,以至促進地方經濟之催化劑地位無可比擬。於藝壇而言,展覽更是藝術家發表、交流及面向國際的唯一途徑。國際藝術雙年展的老大哥要數1895年的威尼斯雙年展,舉辦至今已超過54屆。亞洲的首個國際性藝術雙年展始見於1995年的韓國光州,足足比歐洲大國慢了一個世紀,追本溯源,似乎都跟國家的民主步伐或社會現況密不可分。再看我們中國,全國最大型的民主訴求運動出現於80年代未,天安門一夜間成了史上最大規模的人肉展場。這時,來自中國各省市的「盲流藝術家」漸漸在首都荒廢的東德廠房集結起來,是為798的雛型;為了存留這片福地,一眾光棍藝術家動員了第一屆的北京大山子藝術節,吸引了中外媒體超過二百家,那年是2004,798成了北京的新名片。<br /><br />據說,英國青年藝術家(YBA)也在這樣的歷史芬圍下孕育而成,八十年代初的英國失業率高企,「鐵娘子」縮減大學資助,倡議公營企業私有化,學院不得不自尋出路,藝術更難以自成一角,逐漸形成與商業糾纏不清的局面。一眾YBA嘗未畢業便聯群結黨辦展覽,由私人發展商資助,沒廣邀傳媒、策展人或藝評家,所以說YBA是媒體造就出來的成名佳模,或許有點偏頗。正如他們的伯樂倫敦金匠教授Michael Craig Martin所言:「大家都以為這班年輕人的成功是計算過的,實情是天時、地利、人和及佳作交會而成的結果罷了。」Michael受Marcel Duchamp的強烈影響,作品朝概念性(conceptual)方向走,大膽破格。除教導學生打破一貫以媒介(media)分類的傳統藝術觀念,他更鼓勵學生運用當年還不怎麼普及的新媒介來創作,如錄像、攝影及裝置等,使作品的可觀性及獨特性大大提高,生活中平凡不過的物件(objects)頓成了創作的泉源,更成為了這批青年藝術家往後創作路上的重要取材:動物、藥丸、床褥、食物、燈泡、木箱,觸手所及,皆能成作。他們的作品面向社會,亦取之於社會。除了學院既定的藝術陳規,這群青年藝術家還挑戰了一貫以博物館(公立)或畫廊(私立)作為展場的展示模式。他們的首個展覽,出現於倫敦東邊一座荒廢了的建築大樓內,取名Freeze,展出了當時共16位同學的作品,主題與個人及社會環環相扣——死亡/性/消費/性別,進行中的事件物件,那一刻,都凝住了。是的,觀眾的目光也凝住了。<br /><br />問香港為何生不了這樣勇於衝激建制的藝術家?不如問我們提供了一個怎樣的藝術學習環境給下一代?學生自少成了考試機械,藝術音樂體育通通讓路,加上傳統儒家思想提倡的「君君、臣臣、父父、子子」,有多少學生因應父母的要求從商、從醫、從法?聽說香港的藝術發展比西方國家至少慢十年,甚或有廿年之遙。若然以英國青年藝術家作為英國現當代藝術的火車頭,那已是廿三年前的事,傳聞非虛矣。要數本土藝術學生反建制的例子,其實四年前有一個,不來自藝術系,而是設計系,還是工業設計的。2007年畢業的彭健怡,畢業作沒有新潮玩物,反而逆流而上,把逐漸被時代淘汰的舊式電話、電視、衣車化身成一台可供運作的電腦,賦予舊物重新的價值之餘,更邀請觀眾與其互動,讓感受不再停留於懷念逝去的文化符號(舊物)或普遍價值,而是進一步化成可被傳遞或再生的元素,可持續設計的根本不正是這麼一回事?可當年彭健怡的概念及創作模式受到了前所未有的爭議,差點連畢業的門檻都過不了,幸而他的作品於畢業展上受到觀眾熱烈的回響和本地傳媒的垂青,最終順利過關之餘,還獲邀參展2007年度的微波國際新媒體藝術節「形光譜」,一時佳話。香港藝術教育需要的,是更多個彭健怡,更多的衝擊。<br /><br />2011年五月,香港首次出現反建制的大型展覽「愛未來」,以「藝術公民」的姿態走出來,全由民間發動,回應中國維權藝術家艾未未人間蒸發的事件。57組參展的藝術家或詩人當中,六七八十後的都有,但主力策動的都是來自設計、文化界的教育工作者,未必能成為香港藝壇的新符號,但肯定是一堂很捧的藝術課。<!--EndFragment--></div>黃玲 Ling Wghttp://www.blogger.com/profile/06101411924743753272noreply@blogger.com0