Thursday, June 14, 2018

Week 2: How to target PARENTS through different media?



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This is a young brand targeting kids as well as their parents. So apart from the online media, the offline media, such as promotional events held at schools and pop-up stores in malls close to residential neighbourhood, are also essential channels reaching out to them. Short animations or “edu-tainment” videos on YouTube are always tools for a wider reach.

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