Week 7: Good vs Bad mobile advertising

Good Mobile Ad: San Francisco Modern Art Museum's 'Send Me' SFMOMA Campaign

This is a smart advertising campaign launched by SFMOMA to promote their museum collections. Normally, public do not get a chance to see all the masterpieces (35,000+ works) without visiting the museum. In this campaign, members of the public will get a chance to see an artwork remotely. When someone texts the Museum an emoji, the museum will text a related art piece back. Through this engagement, brand awareness and brand love are promoted via one simple message on the phone. It is also an art education programme for anyone with a mobile device.

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Bad Mobile Ad:

Mobile communication allows a message to be disseminated at viral speed. If it’s a political campaign, even a small mishap could be devastating. What happens in this case a few years back was nothing more than a spelling mistake. Yet it turns out to be a “teaser” for everyone to meme and people starts posting silly photos behind the failing template.

References:
Amercia Fail
https://www.wired.com/2012/12/memorable-apps-of-the-year/